| ABOUT: | Google 101 explained how to attract visitors to your site using Search Engine Optimization (SEO).
Google 102 shows you how to use Google Analytics to see the success of those efforts.
Google Analytics provides significant information about where, when and how visitors are reaching
your site. Google 102 will forcus on how you turn those visitors into sales opportunities. The session
will explain the concept of Conversions. Whether you have a product or a service, you eventually
want to know the name, email and other information about your visitors. Conversions is how you make that happen.
Dr. Thomas Coughlan
Chair, Undergraduate Business
University of Phoenix
Featured Speakers
John Mazan
Managing Director
Time2Market
Speakers’ Suggestion:
Google 102 builds on the information presented in the Google 101 session. If you did not attend
Google 101, you are encouraged to view the session by going on the Chamber’s website:
www.StamfordChamber.com and click on the Google 101 link. |